Whether it’s your first exhibition ever or your thirtieth of the year, each event is different – with so many costs and variables to consider, differences from venue to venue, and the challenges of engaging different audiences, we understand that it can always be difficult to know where to start.
As a designer and manufacturer of bespoke exhibition stands, we’re no stranger to talking people through their options and coming up with the ideal events solution for them. We’ve put this blog together to help you get started in the right direction, so take a look through – if one of these challenges seems familiar to you, we’re sure we can help.
I have a huge exhibition plot to fill
If you’re stepping up your game and going for a bigger pitch for the first time, then it can be daunting to know where to start. You don’t get a standard shell scheme for a space this big, and you’ve outgrown any pre-made stands you’ve used before. Time for something custom-built.
When you commission a bespoke exhibition stand, the sky really is the limit – you can achieve a large shopfront-style retail experience, create private areas for in-depth meetings, or go all out with something that’s closer to an art installation than a sales pitch.
We’re sure you’ve got some ideas already, but if you need some help bringing them to life then just take a look at what we can do.
I have a small exhibition space to fit into
It’s often harder to scale down to a small space than it is to fill a huge one. You’ve got to limit your team to your best people, you’ve got to think carefully about how you display your literature, and you’ve got to carefully manage your stand on the day to make sure people can actually get to you – you don’t want people to be put off by a crowded pitch.
Modular exhibition stands are designed to fit comfortably into standard exhibition pitches of a wide variety of sizes – all the way down to tiny one-person pitches. But far from being basic, there’s a lot that you can achieve with the right print, graphics and furniture.
My next event is outdoors
Outdoor stands can be a challenge. These are high traffic events, out in the elements, and your customers might be in a bit more of a festive mood than the ones you’ll find on the trade show floor.
Make sure you deal with someone who specialises in outdoor events and can provide something that’s not only eye-catching and engaging, but can effectively keep the rain off – or provide plenty of space and seating for when the sun is shining.
I do a lot of small events and need an exhibition stand I can reuse
Re-usable exhibition stands are designed to be easy to set up and take down – they pack down and fit in the back of a van, or in an office storeroom, and they can be put up very quickly by just a couple of people – without compromising on an eye-catching, functional pitch.
They’re designed to fit standard plots at events around the world, so you can be sure that – as long as you get the right size pitch – you’ll be able to show up and re-use your reliable stand without any fuss.
It’s my first exhibition – what do I need to do?
That first exhibition is always a challenge – many brands and businesses will do one only to learn that it’s not quite the right fit for their audience or their skillset, and never go back to the idea again.
If you’re just dipping your toe in the water, it doesn’t necessarily make sense to invest a lot of money in a stand you may never actually use again. At Oaks, we provide a range of rental exhibition stands that we can brand up with your own graphics and print to help you get a feel for whether trade shows and events are the right choice for you.