Renowned Leader in Manufacturing Heavy Equipment, Showcases their Power Tool Brand
JCB, a renowned leader in manufacturing heavy equipment and power tools, wanted to showcase their power tool brand by creating an internal showroom at its head office. Collaborating with Oaks, JCB commissioned a space that not only showcased their cutting-edge power tools but also reflected the essence of their brand through innovative design elements.
Design Concept:
Oaks approached the project with a focus on seamlessly integrating JCB’s brand identity into every aspect of the showroom. The design concept revolved around creating an immersive experience for visitors, combining functionality with aesthetic appeal. Central to the design was the utilisation of LED illuminated shelving to accentuate the power tools.
Design Process:
Oaks brought the vision to life by working closely with the JCB team and 3D modelling each element of the showroom. The space was carefully optimised to allow suppliers and visitors to explore JCB’s range of power tools effortlessly. Every corner of the showroom was thoughtfully designed to maximise the impact of JCB’s branding, from the layout to the lighting scheme.
