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Have you got exhibitions booked for 2024? What is your pre-show marketing plan?

The key to a successful show extends beyond the physical presence on the trade show floor. Strategic marketing plays a pivotal role in maximising the impact of your exhibition experience. In this comprehensive guide, we’ll delve into the essential marketing strategies that should be implemented before, during, and after exhibiting at an event.

Create a Buzz on Social Media

We all know the power of social media, these platforms are perfect to generate excitement before the event. Share sneak peeks of your booth design and setup, introduce team members, and use event-specific hashtags to connect with attendees and other exhibitors.

Email Campaigns and Invitations

Develop targeted email campaigns to invite existing clients, prospects, and industry contacts to visit you at the show. Clearly communicate the value proposition of stopping by, and consider offering exclusive previews or promotions for those who confirm attendance.

Optimise Your Website

Ensure your website is updated with relevant information about your exhibition presence. Create a dedicated landing page that highlights what visitors can expect on your stand, including product launches, demonstrations, or special promotions.

During the Exhibition: Maximising your Visibility

Engage Attendees with an Interactive Exhibition Stand

Working with your stand builder, make sure your stand is visually appealing and interactive. Incorporate technology, product demonstrations, and engaging activities that encourage attendees to spend more time with you and your team on the stand.

Live Social Media Updates

Keep your online audience engaged by providing live updates on social media platforms. Share real-time photos, videos, and behind-the-scenes glimpses of your stand to maintain a connection with those who couldn’t attend in person.

Networking and Collaboration

Actively participate in networking events and collaborate with other exhibitors. Strengthening industry relationships can lead to mutually beneficial opportunities and extended reach.

After the Exhibition: Sustaining Momentum

Follow-Up Emails and Collaboration

Immediately after the event, send personalised follow-up emails to the individuals who visited your business at the show. Thank your visitors for their time, reiterate key points discussed, and provide additional information or resources.

Content Recap on Social Media

Recap the exhibition experience on your social media channels. Share highlights, photos, and key takeaways from the event. This reinforces your brand’s presence and showcases the success of your exhibition participation.

Post-Event Surveys

Gather valuable feedback by sending post-event surveys to booth visitors. Use this information to assess the effectiveness of your exhibition strategy and identify areas for improvement in future events.

Evaluate and Analyse Performance

Conduct a comprehensive analysis of your exhibition performance. Measure metrics such as lead generation, engagement, and conversion rates to understand the impact of your marketing efforts.

Implement Feedback for Future Shows

Incorporate feedback from both attendees and your internal team to refine your strategy for future exhibitions. Identify successful tactics and areas for improvement, ensuring continuous growth and success at your future exhibition.

By strategically planning and executing marketing efforts before, during, and after an exhibition, companies can not only maximise their presence at the event but also establish a lasting impact on their target audience. The key lies in creating a cohesive and engaging marketing strategy that seamlessly integrates with the overall exhibition experience.

At Oaks Exhibitions, we take pride in our versatility, offering expert design and construction services for a spectrum of exhibitions. From DIY self-build stands, perfect for those seeking a hands-on approach, to bespoke exhibition stands tailored to your unique vision, our team is dedicated to transforming concepts into captivating realities. Partner with Oaks Exhibitions for a seamless journey from design to build, ensuring your presence at any exhibition is not just a showcase but an unforgettable experience.

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk

In the dynamic world of exhibitions, making a lasting impression is essential for businesses aiming to stand out in the busy halls. An expertly designed exhibition stand can be the key to capturing attention, engaging visitors, and achieving your objectives.

As a leading company in the exhibition industry, Oaks Exhibitions understands the pivotal role a good stand design and build company plays in ensuring your stand not only meets but exceeds your expectations.

The first step in the process involves a clear understanding of your exhibition objectives. A skilled stand designer will collaborate with you to identify your goals, whether it’s increasing brand visibility, launching a new product, or making an impression on potential clients.

Tailored Design Approach

With your objectives in mind, the stand designer will embark on creating a tailored design that aligns with your brand identity and captures the essence of your message. The goal is not just to build a physical structure but to create an experience that resonates with your target audience.

Stand Layout and Flow

An experienced stand designer recognises the importance of a good layout. They will ensure that the flow of your stand encourages visitors to engage. The positioning of key elements, such as product displays, interactive zones, and meeting areas, should be planned to maximise impact.

Attention-Grabbing Graphics

In a busy exhibition hall, visual appeal is key. A good stand designer should create eye-catching visuals that draw attendees towards your stand. From vibrant graphics, lighting to innovative signage, every element is carefully considered to spark interest with delegates.

Interactive Elements

To entice people onto your stand, incorporating interactive elements is a good idea. Whether it’s VR experiences, product demonstrations, or engaging activities, a stand designer will integrate interactive features that captivate and leave a lasting impression on visitors.

Branding that Stands Out

Your stand should serve as a visual extension of your brand. A stand designer will work closely with you to ensure that your branding elements are integrated into the design, creating a memorable presence.

Maximising Space Efficiency

In the confined space of an exhibition hall, efficient use of space is important. A skilled stand designer will optimise the layout to make the most of the available area, ensuring that your stand doesn’t just occupy space but makes use of it.

Emphasising Attendee Engagement

Beyond attracting visitors, a stand designer focuses on creating an environment that encourages visitor engagement. Thoughtful design elements and interesting content will prompt attendees to spend time on your stand, making connections and potential business opportunities.

At Oaks Exhibitions, we take pride in our versatility, offering expert design and construction services for a spectrum of exhibitions. From DIY self-build stands, perfect for those seeking a hands-on approach, to bespoke exhibition stands tailored to your unique vision, our team is dedicated to transforming concepts into captivating realities. Partner with Oaks Exhibitions for a seamless journey from design to build, ensuring your presence at any exhibition is not just a showcase but an unforgettable experience.

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk

Unlocking the Rewards of Exhibiting at a Trade Show…

In the ever-evolving realm of business, where digital interactions often dominate, the power of face-to-face engagement remains unmatched. One avenue that consistently proves its worth in this regard is participating in trade shows and exhibitions. These events go beyond the traditional sales pitch, offering a multifaceted approach to brand promotion, networking, and product launches. There are many reasons why businesses should not only consider but prioritise showcasing their offerings at exhibitions. Here are just a few!.

Direct Sales

Speaking Directly to your clients and potential customers. Unlike other marketing channels, exhibitions provide a good platform where businesses can engage potential customers face-to-face, transforming casual interactions into concrete transactions.

Pressing the Flesh

In an era dominated by virtual communication, the significance of physical interaction cannot be overstated. Exhibitions offer a unique opportunity to ‘press the flesh,’ allowing businesses to connect with clients, partners, and prospects in a tangible and memorable way. This human touch bridges the digital divide, building trust and fostering firm relationships.

Brand Awareness

Creating an unforgettable impression. Exhibitions provide a stage where brands can step into the limelight. Through innovative stand designs, captivating visuals, and interactive displays, businesses can create a memorable brand experience. The immersive nature of exhibitions ensures that attendees not only see but also feel the essence of the brand, contributing to heightened brand awareness.

Networking

Making Connections That Matter. Beyond the confines of the office, exhibitions serve as a great networking opportunity. The diverse gathering of professionals from various industries presents a fertile ground for forging connections. Whether seeking partnerships, collaborations, or simply expanding professional circles, exhibitions offer a unique opportunity to tap into a rich reservoir of expertise.

Product Launch

Showcasing Innovation in Real-Time. For businesses on the cusp of innovation, exhibitions offer a spotlight for product launches. The buzz and anticipation generated within the exhibition environment provide a receptive audience eager to witness and engage with new offerings. The immediate feedback collected can be invaluable for refining and optimising products.

Building Lasting Relationships

Exhibitions go beyond one-time transactions; they lay the groundwork for lasting relationships. The personal interactions fostered at exhibitions create a sense of loyalty among customers and stakeholders. Attendees are more likely to remember and support a business with which they have shared a positive and memorable experience.

In essence, participating in exhibitions is not merely a checkbox in a marketing strategy; it is an immersive and strategic approach to business growth. The benefits, from direct sales and brand visibility to networking and relationship-building, position exhibitions as a cornerstone in the success of any business willing to seize the opportunities offered on the trade show floor.

At Oaks Exhibitions, we take pride in our versatility, offering expert design and construction services for a spectrum of exhibitions. From DIY self-build stands, perfect for those seeking a hands-on approach, to bespoke exhibition stands tailored to your unique vision, our team is dedicated to transforming concepts into amazing spaces. Partner with Oaks Exhibitions for a seamless journey from design to build, ensuring your presence at any exhibition is not just a showcase but an unforgettable experience.

In the fast-paced world of exhibitions and events, the need for flexibility and convenience has become paramount. Whether you’re participating in a small to medium-sized exhibition or a brief event, the prospect of transporting your exhibition stand in the boot of your car opens up a realm of possibilities. In this blog, we’ll explore the advantages of opting for a self-assembly DIY exhibition stand that not only fits in your car but also delivers a show-stopping presence.

DIY Exhibition Stands… The Benefits.

Fits in Your Boot

Transporting your exhibition stand in the boot of your car is a game-changer in terms of logistics. No more relying on external transportation services or worrying about the intricacies of handling large setups. A self-assembly DIY stand that neatly fits in your car ensures a hassle-free and cost-effective solution.

Space-Saving

Bigger is not always better…The compact nature of a self-assembly stand not only facilitates easy transportation but also saves valuable exhibition space. With a well-thought-out design, these stands maximise the use of limited space, allowing you to make the most of your allocated area and create a lasting impression on visitors.

Show-Stopping Design

Don’t let the size fool you – DIY exhibition stands can be visually striking and attention-grabbing. With careful planning and creative design, your stand can be a showstopper that turns heads and draws in potential clients. Compact doesn’t mean compromising on impact.

Networking

Making Connections That Matter. Beyond the confines of the office, exhibitions serve as a great networking opportunity. The diverse gathering of professionals from various industries presents a fertile ground for forging connections. Whether seeking partnerships, collaborations, or simply expanding professional circles, exhibitions offer a unique opportunity to tap into a rich reservoir of expertise.

While your space may be limited, there’s no need for it to be plain. Ensure your compact area stands out by coordinating with the exhibitions team to incorporate a selection ofItems.

Choose the Right Exhibition Space

Before the event, carefully choose the exhibition space that best suits your objectives. Factor in foot traffic, visibility, and proximity to complementary exhibitors. A well-chosen space can significantly enhance the effectiveness of your exhibition presence.

Arrange All Carpet and Cabling through the events team

To ensure a smooth setup process at the exhibition venue, organise all carpets and cabling beforehand. Proper organisation not only speeds up assembly but also contributes to the overall aesthetics of your stand.

Illuminate Your Space with Clip-On Lighting

Lighting plays a crucial role in showcasing your exhibition stand. Opt for clip-on lighting solutions that are not only easy to install but also enhance the visual appeal of your stand.

Take a seat… Selecting the right furniture can elevate the overall look of your exhibition stand. Consider hiring functional furniture that aligns with your brand image and provides a comfortable and inviting space for visitors.

At Oaks Exhibitions, we understand the diverse needs of exhibitors seeking convenience and impact. That’s why we offer a comprehensive range of DIY exhibition stands designed to fit seamlessly into the boot of your car, ensuring a stress-free transportation experience. Our stands combine practicality with eye-catching aesthetics, allowing you to make a lasting impression at any event. 

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk

Eco-Friendly Practices Across Every type of Stand…

In a world increasingly focused on sustainability, businesses are reimagining their approach to exhibitions, recognising that environmental responsibility can extend to every facet of their presence at trade shows. Let’s explore how exhibition stands, from roller banners to modular builds, can be designed with sustainability in mind.

Roller Banner – Biodegradable and Vinyl Options

Roller banners have taken a leap towards sustainability with the introduction of biodegradable materials. Opting for these eco-friendly alternatives reduces environmental impact while still delivering the versatility and visual appeal associated with vinyl banners. Roller banners can be used again and again, consider the content and images you include on the banners to keep the information up to date.

Cardboard Roller Banners

Pushing the boundaries of sustainability, cardboard roller banners offer a renewable and recyclable alternative. These banners are not only lightweight and easy to transport but also contribute to a circular economy by being reused or recycled after their initial purpose.

Modular Built Stands: A Commitment to Longevity

Limitless Reusability

The commitment to using modular stands is a commitment to sustainability. With a well-designed modular stand, there should be no need for frequent changes. Reusing the graphics, frame, and other components ensures that the stand evolves with your brand, reducing the demand for new materials.

Expansion Aspirations… Easy with a Modular Stand

Growing your presence? Instead of starting from scratch, you can expand your existing stand, minimising waste and maximising the value of your initial investment.

Aluminium’s Infinite Life Cycle  

The backbone of many exhibition stands, aluminium, stands out as a highly recyclable material. Beyond being eco-friendly, aluminium frames boast an almost unlimited life cycle. Reusing these frames not only reduces waste but also minimises the need for continuous manufacturing.

Why Change Your Print?

Branding Evolution

As your brand evolves, so too can your stand. Sustainable practices don’t mean sacrificing adaptability. Reprinting graphics to reflect your evolving branding instead of changing the entire stand, is a responsible way to stay on message.

Message Adaptation

Sometimes, your message needs tweaking. Rather than an entirely new set of graphics, change the ones the are no longer aligned with your current communication goals.

Sustainability is not a compromise but an enhancement to your exhibition strategy. From roller banners to modular builds, each stand type can be crafted with a commitment to environmental responsibility. By embracing sustainable practices, businesses not only reduce their ecological footprint but also showcase a forward-thinking approach that resonates with environmentally conscious audiences. Make your mark at exhibitions without leaving one on the planet—choose sustainability at every stand level.

At Oaks Exhibitions, we are dedicated to offering a myriad of options for sustainable exhibition design, ensuring that every showcase aligns with your brand values and environmental consciousness. From eco-friendly roller banners to versatile modular builds, our commitment to sustainability extends across our entire range. Contact us today to explore how Oaks can help you make a powerful impact at exhibitions while minimising your environmental footprint. Let’s embark on a journey towards sustainable exhibition success together.

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk

There are several key points to consider when you are planning your attendance at any trade show or exhibition. Whether it is a 1 day event or a 5 day trade show, you need to ensure you are fully prepared.

Trade shows can be a very competitive environment, often you are faced with your direct competition, so you need to work hard to stand out.

At Oaks Exhibitions, we have over 20 years experience and expertise doing just this. Our main objective at any exhibition is to make sure your business stands out, by creating show stopping stands, that capture attention. Our team will work closely with you and the event organisers to ensure a successful and worthwhile exhibition, Interested in getting started?

Below we have put together a list of hints and tips we have collected over the years to ensure a successful exhibition and a show stopping exhibition stand!

What do you do?

If this is the first question a visitor asks when they enter your stand, then I am afraid you have failed. Your stand should clearly show or state what your products or services are. If your brand isn’t well known, then you need to be clever with your messaging. If you manufacture hospital equipment then say that, but this is a wide and varied market, so go one step further. Show some images of the types of products you manufacture. If you are an I.T company, then list some of your key services. We understand that your graphics need to look professional however they are also a huge part of pulling in the crowd.

Above the belt (not below!).

As a rule of thumb, make sure your main messaging is above waist height. Visitors don’t tend to walk around looking at their feet (unless they have amazing shoes!). So make sure your messaging is clearly visible. Select a few key points displayed in a large clear font and hit them with it.

Nobody Likes Clutter

Whilst you don’t want a white box for a stand (unless you do). It is important to make sure the design on your graphics is not cluttered. Make sure there is space between messages and images. You do not need to tell them everything you do, just choose a selection of your specialisms and focus on that. The rest you can talk about when you get them on the stand!

So Fresh and So Clean…!

If you are using images on your stand, then MAKE SURE they are high resolution.

High resolution images are pictures or photos where the media has higher concentrations of pixels or dots, resulting in better quality and clarity of the image – as it contains more detail. By contrast, images with lower resolutions tend to have fewer pixels or dots and thus less detail. If you are using a graphic designer then they will know exactly what to do, they will also know if an image is not suitable. If they say, we can’t use this image as it is not a high enough resolution, then believe them and choose another!

Brand Consistency

Make sure that you keep your branding consistent, the more a visitor sees your logo, the more likely they are to remember you. It takes an average of 5-7 brand impressions for a customer to remember your brand. (Source Brandagility). If a visitor see’s your logo on your stand, and then collects a leaflet with the same logo and message on. If they then go on to find out more about you on your website, then this also needs to reflect the first, and then the 2nd time they saw  your brand. Are you keeping up? In summary, keep your brand and your messaging consistent! This may mean creating new marketing collateral and having some work done on your website BEFORE the show.

Show your True Colours

Colours have the power to influence our actions without us even realising it. This concept, known as colour psychology, looks at how different colours can affect behaviour and emotions unconsciously. Red is the colour of power. It gets people’s attention and it holds it, which is why it’s the most popular colour for marketing for example the word SALE is always red. When you want to be viewed as trustworthy, blue is the colour for you. Colour can provoke powerful reactions from humans both mentally and physiologically. So choose wisely!

Next Level Interaction

If you want to keep visitors on your stand, give them something else to do (other than talk to you). Competitions and games are always a draw for visitors. They get the chance to win a great gift in exchange for a business card or filling in a form. Please note if you want to use their data for marketing purposes after the show, then make sure they have ticked the opt-in form on your form!

At Oaks Exhibitions, we have over 20 years experience and expertise designing and building bespoke stands. Our design team will make sure your stand works for your  objective. Whether that is to launch a new product, brand or to introduce your business to potential new clients. Our main objective at any exhibition is to make sure your business stands out, by creating show stopping stands, that capture attention. Our team will work closely with you to make every exhibition your best. Contact us for details.

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk

At Oaks Exhibitions, we have certainly heard our fair share of stand design briefs, but what is the difference between a good design brief and a great one? We will share our top tips to help you get the best possible outcome from your stand builder and to make sure you are 100% happy with your finished exhibition stand.

If you are investing your precious Marketing Budget into a yearly event schedule, then you really need to plan each of the events perfectly. No matter what size and duration of the event, beforehand you need to set out your objectives… What is it all for? Whether you are looking to grow the business through new clients, or launching a new product or service you need to make sure your stand at each event reflects your marketing objectives.

So where do we start?

Ask yourself the question, “Why are we as a business attending this event, and what do we want to achieve from our time here?’ Talk to your internal team and get their opinions, each Director or Manager will have their own agenda. The Sales Team might want to meet existing clients, the Business Development Team will want to speak to potential new clients, the Purchasing team may want to catch up with suppliers or meet new suppliers, the Design team may want to showcase their new product or service. Together you need to establish what the main objectives are and turn this into a design brief for your Stand Builder.

From here you need to arrange a meeting with your stand builder and their designer to talk them through your Exhibition Stand Design Brief. To get a full picture of the business the designer may ask you about the following aspects of your business:

Event details, stand size, type

The conversation really should start here. The exhibition team needs to know when the event is taking place, to ensure a successful show the sooner you speak to your exhibition team the better, if you leave things till the last minute then you will limit the amount of help your team can give you, it may also limit the creativity of the stand design.

Give them all of the stand details, stand reference, what size and kind of space you have booked – Is it a shell scheme or is it a space only. This information will help the team advise you on the type of stand you need for the show.

Your company background and future plans

Whether it is your first project with your exhibition team or your tenth, you need to make sure they remember what your company stands for, where you have come from and what your future plans are. As an extension of your team you want to represent your business at the show as much as your internal team, fill the team in on what the bigger picture is for your business over the coming months.

What are the show objectives?

Yes you need to have some! Why are you attending that specific exhibition, you really need more of a reason than you just always have! An event is a reason to have something to shout about, whether it is launching a new product or service, or entertaining your top clients. You need to make sure it is not wasted time or money.

Launching a new product?

If you are launching a tangible product then you need to make this is the star of the show! Your exhibition team should ensure that this new edition to your catalogue is visible from all angles, seen from a distance and obvious that this is your brand new product! They might elevate using levels or a pedestal, they could even suspend or wall mount it. That obviously depends on what the product is and its weight and size. If you are a company selling combine harvesters then suspending it from the ceiling would not be a smart move!

Service based business?

If you are a service based business, then how can you encourage visitors onto your stand? How about having some interactive elements? If you are selling SAS then allow your visitors to have a go, try it out! Another fun way to get people to visit your stand is to hold a competition or a prize draw.

Let’s get together…

Are you planning on holding meetings on your stand? Then makes you have space to sit and chat, it could be as simple as a table and a couple of chairs at one end of your stand. It could be a separate glazed meeting room with AV capabilities. If you have several members of your team attending from different areas of the business, then you may need more than 1 meeting area. Exhibition halls can be noisy places, make sure your meeting area has some level of privacy, this could be a simple screen.

Keep it clean!

Exhibition stand rule 101… Make sure your stand looks neat and tidy. Stand staff have a habit of cluttering a stand with their coats, laptops and personal items. If you have a team then make sure you have a storage area to out these items. On a small stand this could be a simple cupboard or a couple of baskets and a coat stand! If you have the space then a walk in cupboard is a godsend for keeping your stand clean and clutter free.

Would you like a coffee?

Of course your client would like a FOC tea or coffee! Exhibitions are hard on the feet, allow your visitor to take the weight off and relax with a drink, it might just make the difference. Refreshments require space and planning, coffee machines require water and electricity. You also need to have a safe but accessible place to put them. If you offer cold drinks, then you might consider having a fridge on your stand. Make sure you factor this into your design, nobody wants to see boxes piled up in the corner.. Remember to keep your stand tidy!

Keep it on brand

Make sure your exhibition design team have your brand guidelines (if you have them). If you don’t then they will need at the very least your high resolution logo. From here your designer should be able to pull together a design that represents your brand perfectly.

If you have considered the above when you set your Exhibition Design Brief, then you are already paving the way to ensure a successful and well attended show! Planning is key (as well as working with the right Exhibition Design Company!). We can certainly help you make the right choice there!

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk

With an impressive 83% of attendees at trade shows having the ability to buy, and corresponding 79% ready to commit purchase decisions for their business (Source: Trade Show Insights Magazine). Then exhibitions and trade shows should still be a key component of a company’s marketing strategy.

If the exhibition is the perfect place for you to market your products and services with an aim to meet potential new clients, then it is very likely your competitors will be at the same show! So, how do you make your stand… stand out?

Start with YOUR Story

Forget the bland sales messages, special offer graphics and boring brand messages. Focus on telling visitors your story. This is unique to you, and can only be told by you. Story narratives are immersive, they require engagement from the part of the listener (in this case our delegate). From here, you can talk them through your story, bringing them up to current day.

We work with a Hospital Manufacturing Company and they are over 100 years old, so have had quite a few versions of their products. For one of their shows, we put together – 100 Years in Healthcare, showcasing how their products had changed over the years, leading up to current day and (yes you guessed it) their brand new product launched at the show. It really got visitors talking and making their way over to the stand.

If the budget allows, GO BIG!

You know they say bigger isn’t always better? Well when it comes to exhibiting a large and well designed stand, really does make the difference.  Large stands have much more visible impact, often these stands are central in the hall, so can be seen down the main aisles (as they often straddle 2 / 3 aisles). It also gives you the opportunity to have a ceiling mounted banner which again increases the exhibition stands visibility in the hall. These large exhibition stands are bespoke builds, designed and built by specialists exhibition design companies. If you want to be talked about at the exhibition by the visitors and the other exhibitors… go big!

Give Delegates A Reason to Drop By!

When you take part in a 3-5 day trade show, you need to feel comfortable on your stand. You will be spending a lot of time here so it needs to work for you. Your exhibition stand also needs to work for your visitors. Treat your stand as if it was your home and make it a welcoming place for your visitors to want to spend time and feel relaxed.

Seating plays a big part in this, if you can take the weight off for a short period of time and offer your visitors a seat then do it. Whilst they are there if you can, offer them a coffee or a cold drink. Most stands come with electric points now and as long as your coffee machine is PAC tested then you can have one on your stand. Simple creature comforts will ensure a pleasant and memorable experience for your visitors.

Take the opportunity whilst sitting to chat with your visitor, ask them questions, enjoy your time with them and hopefully they remember you and your company. You never know you might have just met a future customer.

The Element of Surprise!

Quite often the busiest stands at exhibitions have a unique pull. This could be a rooftop bar, food and drink offering, F1 simulator or even a VIP guest! (Yes we have done it all!). So think out of the box. The element of surprise can be achieved at most budgets. We have had clients with smaller budgets hire butlers in the buff and magicians to attract attention. One of our larger clients had a replica size F-15 fighter jet on their stand, that you could actually get into! This attracted quite the queue.

Best in Show…Offer!

We know we said, don’t plaster offers all over the front of your stand, but we didn’t say don’t offer any. A promotion or sales offer is the perfect quick win for a successful show. If you sell small, tangible products, then quite often these items can be purchased at the show (unless the organisers have rules around purchasing). If they do, then extend the offer to a week after the show ends, to ensure a peak in sales directly related to the show. Quite often at Interior design and home styling exhibitions the exhibitors sell off the products on the stand at a reduced rate on the last day. This allows them to make a quick profit from the show, as well as take less home!

Be NICE!

This should be a no brainer, however how many exhibitions have you visited and the exhibitors on the stand doesn’t even look sideways at you? They have unfortunately decided to catch up on their emails, or take a phone call. We cannot express how important it is to engage with as many visitors to the show as possible. These people are here specifically to find new suppliers. We have already mentioned that an impressive 83% of attendees at trade shows have the ability to buy, and a staggering 79% ready to commit purchase decisions for their business.

Your exhibition team is your secret weapon: the difference between leaving an event with a half-full database of cold leads or a calendar full of prospect meetings.

In many cases businesses send their product experts, because they obviously know everything about the products or services, it is important to have these people here. However it is as important to have staff that have had some kind of hospitality training, or are just fantastic at initial meetings and engaging conversation. So as well as your experts, send your most hospitable, friendly and welcoming staff and allow this team to deliver visitors to the experts.

Make sure your staff are fully briefed before the start of the show on the following:

• Establish the show objectives. Why are you there? Is it a new product launch, are you looking for new customers? Is it for Export purposes etc etc.
• Are the show staff fully trained on your products and or services being promoted at the show? Can they talk in length about your business, the history, the ethos?
• Do they know when they should be there, have the rotas been arranged?
• Is everyone presentable? Well turned out?
• Set up daily debriefs. Who spoke to who, any good opportunities arisen that day? What are the plans for the next day?

At Oaks Exhibitions, we have over 20 years experience and expertise doing just this. Our main objective at any exhibition is to make sure your business stands out, by creating show stopping stands, that capture attention. Our team will work closely with you and the event organisers to ensure a successful and worthwhile exhibition, Interested in getting started?

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk

Never be hesitant to ask a supplier questions. They shouldn’t mind, and they should be able to answer every question you have.

You’re about to spend your marketing budget on what can be a big investment, so it makes sense to have all the information you need to make a decision to suit your business.

Here are the top questions we recommend asking your stand builder:

1. How long they’ve been in business – it’s not the be all and end all, but you’d like to know what experience they have in this area.
2. What qualifications they have – again, this may not be super important to you, but you’d like to ask if the team working on your stand are builders, graphic designers and the like.
3. Ask to see their portfolio and price ranges – a reputable company will be able to show you past stands that they’ve created and will be able to show you what you get based on your budget.
4. Read reviews and testimonials – as with any company you’re looking to work with; it’s a good idea to read reviews and testimonials from past clients to hear opinions of the consumers.
5. What does their service involve – you may want your exhibition stand builder to do the whole lot (design, build, installation, storage etc.) so make sure you ask them the level of service they provide to make sure they’re going to suit what you’re looking to do.
6. Find out about their briefing process – this is super important as you want to make sure your builder is onboard with your vision and will take the time to talk through everything with you.
7. Will they fit in with your budget and timing – if you’ve got a set budget or an event coming up quickly, you’ll need to make sure your company can fit in with this.
8. Ask if they have in house designers and Factory – This is really important to ask as many stand builders don’t provide this service and outsource it. This ultimately means they’re factoring in additional margins on your costing and it may become more expensive than companies who provide this service. 

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk

When you have decided that exhibiting works well for your business, if you have not enlisted the help of an exhibition stand builder yet, then it might make financial sense to now bring one on board. If your exhibition schedule is looking pretty busy (3+ shows per year). You need to consider how you will present your business at each show.

Choosing the right stand builder for your project can be a tricky process. You need to consider a wide range of factors, from cost and design specifications to delivery timescales and assembly capabilities. With so many things to bear in mind, it’s easy to overlook important details that can make or break your event plan.

To ensure you make the best decisions when selecting a trade show partner, read on as we share our top tips for choosing the perfect stand builder for your project.

Go see for yourself…

If you’re looking for the right exhibition stand contractors for your business, start by attending an event. Put on your future exhibitor hat and look around for inspiring stands that standout, stands that can be seen from different areas of the hall and stands that are attracting a crowd. If you see an exhibition stand you like, then speak to the team (ideally the Marketing Manager). They will happily share their stand builder details with you, as they will most likely take the question as a complement!  You’ll probably hear the same names cropping up time and time again. Once you have found a few names, then start doing your research.

Arrange a meeting with a couple of companies and see how you get on. Making the right choice is important, once you appoint an exhibition designer and stand builder you start a long and lengthy working relationship. You will be working closely with this team so you need to be able accept them as part of your team. It is important to find out as much as possible about them at your initial meeting, make sure you ask some of the below questions.

How long have they been in business?

Ideally you want a company that has been designing and building stands for a few years at least. This way you can be sure that they have several exhibition stand builds under their belt. If they are relatively new to the business then find out who they worked with previously. Don’t be afraid to ask for references. Most exhibition designers and stand builders will give you details of clients they work with, you can then contact them and ask for a reference.

What team do they have in house?

This is an important question to ask. Any established stand builder will have an in-house team ready and waiting to work with you at every point in the process. All of the different elements of a stand design and build require different skills. Within a competent team you should have the following people:

Account manager – This person will know your business inside out, understand your brand and know what your yearly exhibition schedule looks like.

Stand Designer – This person will take a stand brief for each event you are taking part in and work out the stand designs, sizes and what is required for each exhibition. The designer will draw up the stands in 3D software (we use sketchup) so you can see what each stand will look like for each show. The 3D designs can then be signed off by the client, enabling the designer to create construction drawings for the workshop team.

Workshop team – Reputable stand builders should have their own team and manufacturing facility. If a stand builder has their own workshop they are in control of all materials, costs, time scales, detail and finish. They will also have their own skilled team of joiners, electricians and builders. Tread carefully if a stand builder is using a 3rd party for manufacturing, agree all costs and timescales upfront and get it in writing.

Project Manager – On larger stand builds, it is important to have some kind of project manager involved from the stand builders side. This person often works alongside the client and ensures the build process runs perfectly as well as the dismantling after the show.

Logistics – Can they actually get your stand and equipment from A to B? Stand builders should have large vehicles available to transport the sections of your stand to the exhibition halls.

Stand builders – The team that puts the stand together!An exhibition stand company should have their own team that assembles the stands in the halls. This highly skilled team may consist of joiners, electricians and general builders. They will build your stand in time for the exhibition open day and then take the stand down at the end of the show.

Previous Work

Before the meeting check out the company’s website and social media accounts, an active business should be posting regularly. They should also want to show you their best work at your first meeting. A reputable exhibition stand builder will be able to show you past stands that they’ve designed and built as well as show you work they have done based on your budget.

Reviews and Testimonials

Find out the opinions of others. When investing your precious marketing budget in a stand builder, you need to know they have other happy clients willing to share their experience with you. Ask the stand builder to give you contact details for a selection of their other clients, you can then speak with them and ask them about their experience with the team. Word of mouth is everything in this game, and although they might build amazing stands you need to hear that the team is also easy to work with, trustworthy and reliable. You need to be able to class them as an extension to your team.

Do they design, manufacture and build?

This should be a really important element to your decision. Ideally you want a one stop shop for your exhibition builds. Do they do it all? Stand builders that have all of these elements in house generally offer a better service as they are in control of all elements of the process including cost. If the stand builder is outsourcing the manufacturing or the build then ultimately this means they’re factoring in additional margins to your cost and it may become more expensive than companies who provide the full service in house.

Do they offer a variety of stands depending on the type of show?

Not all exhibitions are the same, they can range from small one day events to large scale events that run for several days. Your stand requirement will be differ at each show, for smaller events you may need a simple solution such as a pop up type stand. For medium size shows then a modular stand may be just the ticket. If you are wanting to make a statement and budget is available, then go big with a bespoke build. Flexibility is key when exhibiting and you need to make sure that your chosen stand builder can accommodate  your every requirement.

Are they on top of current designs and trends?

As well as the above, you need to be able to count on your exhibition stand company to be ahead of the curve when it comes to trends. Innovation in exhibition stand design is key to stand out and create showstopping stands. You need them to be talking to you about the latest LED trends, furniture styles and also movements in modular. At the end of the day, you want your stand to be the BEST IN SHOW!

At OAKS EXHIBITIONS, we do it all.

Oaks Exhibitions have designed and built bespoke, one-off stands and modular reusable stands at exhibitions across the UK and Europe for over 25 years! Our bespoke stands are made at our fully equipped workshop in Huddersfield and can be delivered and installed anywhere in Europe. We also offer highly flexible, modular/reusable stands which are ideal for multiple, slightly differently sized spaces at different events. So we are pretty well equipped for the job! Talk to us about your event schedule, let us be part of your team!

If you are planning an event this year maybe we could help? Contact the Oaks Exhibitions team on 01484 644 368 or email us on info@oaks-exhibitions.co.uk